Join us this Thursday!

Houston is Inspired

Explore the arts & culture of America's Hottest Coolest City! Bring your family. Rally your friends. Try something new. Pinstatweetbook your discoveries.


Bring it.
Own it.
Don't just like it —
LOVE it!

Houston, we don’t have a problem. We have arts and culture.

There's more to Houston than brisket, big oil, and bayous. Houston has another story to tell. The story of how this city has become a mecca for some of the best arts, culture and food in the country. We have a winning combination of creativity, diversity, innovation and resources to be named Forbes' "Coolest City." Thousands of people come here every year ON PURPOSE to experience everything Houston has to offer. Thousands more will visit, especially now that The New York Times marked Houston #7 on its "Places to Visit in 2013" list (along with Instanbul at #10 and Paris at #46). (True story.) Well, hello, Houston. That's something to brag about.

And that’s how "Houston is..." was born. The did approximately 7,000 tons* of research and figured out that visitors LOVE Houston for two things above all else: culture and cuisine. They created a spectacular national advertising campaign to share that news with the world. And when folks working in Houston's arts and culture community** heard the statistics and saw the campaign, they did a collective dance of joy and adopted "Houston is Inspired" as a unifying mantra for an unprecedented regional effort to celebrate our creative capital. We're ready to let the world know that our special BBQ comes with an extra side of awesomesauce. And a bottle of champagne.

Houston: We ARE inspired. It's time to inspire everyone around us, too. Here's how you can help.


Arts and culture are thriving in Houston, and it’s time to let the world know about it!


Show your friends, family, fans and followers that Houston is inspired and so are you! Here are “Houston is Inspired” logos, profile pics and cover photos for you to use.


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Tag it, baby!

Use #HouArts to document your Houston arts and culture adventures and #HouInspired to share videos and stories about what inspires YOU.

See it in-use

Explore Houston

Be an arts and culture explorer! Even if you’re already an avid arts lover, chances are there’s still uncharted territory to tempt you off your beaten path. Blaze a trail. See what else is out there.

And while you’re at it...

Show someone else the way. Bring a friend along for the ride. Take your mom out for a nice evening. Impress your boss or your date or your guests from out-of-town. Share your inspiration!

Download the ads.

We have been capturing great stories about what makes Houston an inspiring place. Visit the link below to see what people have been saying - and add your own!